Emily Cherry is the Chief Executive of the Bikeability Trust, who’s mission is to get more people cycling, more safely and more often and to reach 5 million children by 2025. Emily has spent over 25 years in the children’s sector at NSPCC, Children’s Society and Barnardo’s. She has experience of running safeguarding services, policy, comms and media on children’s safety.  She is also strategic advisor to the United Nations Peace One Day campaign, Trustee of My Black Dog and football coaching charity Pro Level Vision. Emily lives in Cambridge with her primary teaching husband and two children.